While driving down this section of Michigan Avenue, I noticed a billboard...
If one can ignore the message being sent to this neighborhood...
If we can accept that the tobacco and alcohol industries target black neighborhoods because "blacks have higher consumption indices for these products"...
If we accept the fact that lung cancer rates among blacks have increased four times faster than among whites in the last 30 years...
If we accept the fact that black men have a 70 percent higher death rate from cirrhosis of the liver than whites.
If we can tolerate that in 2010, 20.8% of African-Americans had no form of health insurance (as compared to 11.8% of non-Hispanic Whites)...
Then one should take notice of this Billboard's remarkable low price.
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"THE MEDIA BUSINESS; An Uproar Over Billboards in Poor Areas", New York Times (Business Section), May 1, 1989
US Dept. of Health and Human Services, Office of Minority Health
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